Emailing past participants is a powerful way to announce your upcoming event and engage with your audience. This feature also allows you to compare your list of past participants with your current event's registrants to identify who hasn't registered yet.
Follow these steps to email past participants:
Log in to your current event and navigate to the Email Past Participants page under Marketing Tools.
Select past events to compare with your current event. You can choose one or multiple past events and even drill down to specific categories within those events.
Decide which part of your upcoming event to compare. You can look at the entire event or focus on specific categories.
Use the Advanced Filters to refine your audience. Filter by age, gender, distance from a zip code, and more.
Click “Compare.” Once you’ve compared, you’ll see a chart showing returning versus non-returning participants.
Take action:
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Download the list to review details about participants who haven’t signed up yet.
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Click Next to send an email encouraging them to register.
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Create your email:
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You will be taken to the Content section, where you can create your email.
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Apply a template if you wish, or continue to create your message. Fill out the subject line and add your message.
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Click Save Draft and Continue once your message is complete.
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If desired, send a test email to preview how it looks or click Skip to proceed.
Choose to send email now, schedule it for a later time, or save it as a draft for further review.