With this feature, you can focus your marketing efforts on past participants who already know how great your events are and are more likely to register.
You can look at who hasn’t registered for your current event from your list of past participants in order to send them a unique email letting them know that registration is open and that they are missing out.
First, login to your current event, and go to the Email Past Participants page under Marketing Tools.
Next, select an event, or multiple events, that you want to compare your current event with. You can get as specific as you want by comparing to multiple past events, or you can drill down to the category level within events.
Once you have the past events selected, you can select if you want to look at the entire upcoming event or specific categories.
Finally, click “Compare.”
Once on this page, you will see a chart of returning versus non-returning participants:
At this point, you can choose to download the list to see who hasn’t signed up in more detail, or you can choose to email anyone who has not signed up by clicking “Email the Non-Returners." From here, you'll be able to create a message specific to that group.